Beauty?

This commercial is unbelievable.
This is the Evolution Commercial of Dove. With nowadays digital technologys, many amazing visual effects can be made as long as designers can think of it. Usually, in advertising, a beautiful and cool model (or digital effects are used to prefect the model) is needed in order to represent positive product image to customers.
However, the model in this amazing commercial is normal and digital effects and make-up are shown to audiences. Most audiences feel surprised about the make-up and digital effects. Finally, it seems no product messages provided, but more importantly, positive messages are brought out as "No wonder our perception of beauty is distorted" and dove provides "true" beauty workshop.